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About Us
The Midtown Biohack ™ Way
Discover a fitness experience like no other at Midtown Biohack™, where we bridge the gap between the Boardroom and the Locker Room, catering to beginners and seasoned individuals alike. This isn't your typical gym – but a human performance lab that takes you on a transformative journey designed for everyone.
With almost three decades of expertise, we've served Olympic Gold medalists and top-tier athletes. But we've also recognized the need to extend these elite services to individuals of all fitness levels. Whether you are stepping into the fitness world for the first time or are a seasoned enthusiast, Midtown Biohack™ is here to guide you.
Our unique approach involves a specialized team in medicine, science, technology, and human performance, crafting personalized plans that consider your needs. This is a community where beginners and seasoned individuals converge to access a proven system honed through years of refining the performance of the world's best.
Say farewell to one-size-fits-all workouts and embrace a new, personalized, science-backed training era—Midtown Biohack™, where fitness meets you at every level, from the Boardroom to the locker room.
Performance Optimization Protocol™
Performance Optimization Protocol™ is a comprehensive solution that transforms your goals, lifestyle, and health data into a personalized Wellness Playbook™. Our physicians, scientists, and performance specialists collaborate to craft a program tailored to you.
Precision Wellness™
Precision Wellness™ is the core of our care model, seamlessly integrating science, tech, medicine, and AI computing for weight loss, longevity, and performance, unlocking new dimensions of personalized well-being.
Introducing Gray Matter Performance™
Evolving Your Potential
Gray Matter Performance™ isn't just a program—it's the foundational system that underpins all of our services and programs, designed to enhance your health, fitness, and overall performance, regardless of your athletic background or physical limitations. Developed by Dr. Morris with over 28 years of experience and refined through extensive work with diverse clients, this methodology is centered around optimizing the gray matter in your brain and spinal cord.
Grey matter isn't just a passive component of your nervous system; it's the powerhouse behind your mental functions, memory, emotions, and movement. You can unleash new levels of achievement and fulfillment by understanding how to nurture and maximize its potential.
Our approach isn't limited to elite athletes or individuals with specific health conditions. Whether you use a wheelchair, are a professional athlete, or are simply seeking to reach your full potential, Gray Matter Performance™ is the framework that guides all of our efforts to help you thrive.
Within this system, we focus on four key pillars:
1. Efficiency: How effectively is your gray matter functioning? We'll work with you to optimize cognitive processes, streamline neural pathways, and enhance brain function.
2. Health: Is your gray matter in optimal condition? Through personalized strategies and interventions, we'll support the health and longevity of this vital tissue, ensuring peak performance for years to come.
3. Optimization: How can we maximize your gray matter's potential? From targeted exercises to tailored nutrition plans, we'll empower you to unlock new mental clarity, focus, and resilience levels.
4. Protection: What steps can we take to safeguard your gray matter? Whether through injury prevention techniques or lifestyle modifications, we'll help you mitigate risks and preserve the integrity of your nervous system.
At Midtown Biohack™, we believe everyone can achieve more than they ever thought possible. With our holistic approach to brain health and human performance, we're committed to integrating this system into our programs and services, guiding you toward more excellent health, vitality, and success.
leadership team
Founder & Chief Executive Officer
Founder & Chief Executive Officer
Founder & Chief Executive Officer
Dr. Chuck, Founder & Chief Executive Officer, is a renowned scientist and performance coach with over two decades of experience working with elite athletes, celebrities, and high performers across various fields. Often referred to as "Dr. Chuck" or "Coach Chuck," he has become a trusted figure among Super Bowl champions, Olympic Gold Meda
Dr. Chuck, Founder & Chief Executive Officer, is a renowned scientist and performance coach with over two decades of experience working with elite athletes, celebrities, and high performers across various fields. Often referred to as "Dr. Chuck" or "Coach Chuck," he has become a trusted figure among Super Bowl champions, Olympic Gold Medalists, C-suite executives, ultra-high net worth individuals, and top collegiate athletes, helping them achieve peak physical and cognitive performance.
As the founder of Fulcrum Performance and Midtown Biohack, Dr. Chuck has been at the forefront of integrating cutting-edge life sciences with high-performance coaching, creating groundbreaking methodologies that elevate brain performance and overall human potential. His work bridges the gap between the boardroom and the locker room, offering innovative solutions that enhance the lives of his clients and redefine what it means to succeed in both sports and life.
Previously, as the CEO of the NFL Alumni Performance Lab, Dr. Chuck applied his deep expertise to support a wide range of clients, from elite athletes to everyday individuals, empowering them to live well, live strong, and leave a lasting legacy. His influence extends globally, with thousands benefiting from his unique approach to health and human performance.
Chief Medical Officer
Founder & Chief Executive Officer
Founder & Chief Executive Officer
Dr. Alexandre Scheer, the founder of Scheer Medical Wellness, is a New York-based physician, with more than 20 years of expertise. He serves as the Medical Director (MD) of Scheer Medical Wellness, a cutting-edge practice that provides a comprehensive range of high-quality services. These services encompass pain management, neurosurgery,
Dr. Alexandre Scheer, the founder of Scheer Medical Wellness, is a New York-based physician, with more than 20 years of expertise. He serves as the Medical Director (MD) of Scheer Medical Wellness, a cutting-edge practice that provides a comprehensive range of high-quality services. These services encompass pain management, neurosurgery, spinal surgery, orthopedic surgery, primary care, physical therapy, physical medicine and rehabilitation, podiatry, plastic surgery, acupuncture, weight loss management, gastroenterology, and sports medicine.
Dr. Scheer earned his medical degree from New York Medical College and subsequently completed his Surgical internship at Mount Sinai Beth Israel, followed by training in neurological surgery at the Albert Einstein College of Medicine until 2009. Dr. Scheer is licensed to practice medicine in the state of New York and has dedicated his career to enhancing the well-being of his patients, enabling them to lead long and healthy lives.
Chief Operating Officer
Founder & Chief Executive Officer
Chief Operating Officer
Natasha Moore is the Chief Operating Officer at Fulcrum Performance, where she is responsible for coordinating the collaborative efforts of the Executive Team to carry out and uphold the organization’s mission and vision statements.
Natasha has acquired 12 years of experience that encompasses public accounting, the non-profit sector, an
Natasha Moore is the Chief Operating Officer at Fulcrum Performance, where she is responsible for coordinating the collaborative efforts of the Executive Team to carry out and uphold the organization’s mission and vision statements.
Natasha has acquired 12 years of experience that encompasses public accounting, the non-profit sector, and the health and wellness industry. She enjoys leveraging her experiences and skillsets to assist others in the execution and realization of the positive impact and vision they have for themselves, their businesses, and their communities.
Natasha is a proud graduate of Hampton University’s 5-Year MBA Program (’11).